Moodage ◦ Warsaw Marketing platform
Co-founded a service for authentic social media campaigns. Responsible for product and technology, led the team from idea to first clients and beyond. Our core value is the belief that authenticity in social media is only possible through real product experience. Moodage connects thought leaders with products they care about to create fresh content based on their own experience. Results are tracked via our dedicated, in-house, link-tracking system.
Spiio ◦ San Francisco IoT Startup
Built a solution for a plant-care startup two weeks before their entry to a new market. They struggled to explain to the customers which parts of a living wall required their attention. I added clarity to the system by developing a diagnostics visualization which combined hand-drawn shapes with live data to explain which section of a green wall needed attention.
Kosmos Living ◦ Shanghai—Copenhagen
Social e-commerce startup
Delivered a product roadmap for a social marketplace whose outsourced e-commerce wasn't flexible enough for their international expansion needs. Properly identifying the relation between technological priorities and business implications resulted in re-imagined their platform using off-the-shelf solutions and addons at fraction of the original effort.
Alm Brand ◦ Copenhagen
Innovation in insurance
Ran a pilot project with 100 users at Leapcraft for one of Denmark's largest insurance companies as the project lead. A car-tracking device which rewarded safe driving. We developed a custom device that plugged into the OBD port of the car and supported it via a companion app that enabled better customer engagement.
Key topics & toolboxes
Through understanding business demands and challenges of building products, I can inject value for all involved parties acting as a facilitator, mediator or mentor.